Ask Women in Product: How do you find your wins as a PM when you’re not producing working code?

Photo by Masha Manaenko via Twenty20

Answer from Lisa Mo Wagner

Focus on outcomes, not output

  • You’ll hear lines like these as reasons to build a feature: “The CEO wants it.” “My stakeholder asked for this.” Or “a more senior PM had this idea.”
  • Your team believes that you’re “done-done” when the feature has been shipped.
  • You have a timeline roadmap that looks like a Gantt chart (Tip: Janna Bastow explains why you should ditch them).
  • You never deprecate any features.

If your goal is not to ship working code, what is your goal?

1. Nurturing team health

2. Translating strategy, giving direction, communicating the purpose

3. Discovery, running workshops, and experimentation

4. Creating and refining structure/processes

5. Education, coaching, and professional growth

6. Removing dependencies or other impediments

Define what success looks like for you

  • Where am I (or where is my team) now?
  • Where do I/we want to be?
  • How do I/we know there’s progress on this goal?
  • How do I/we know I/we got there?

Conclusion

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A global community of women working in Product Management.

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Women in Product

Women in Product

A global community of women working in Product Management.

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